Note: Frontend website content is accessible to all versions of every browser. If your browser does not support basic W3C web standards, it will prevent the display of the site design layout. This is why the page you are now viewing is diaplayed without formatting. To find out more please visit the Web Standards Project and read about the campaign encouraging users to upgrade their browsers to standards compliant versions.
Point Information Systems is a leading global supplier of e-CRM solutions. As a company operating on an international basis in this competitive marketplace, their web presence is absolutely central to their marketing efforts. With this in mind, Frontend were employed by Point to work on an extensive redesign of their site, incorporating a variety of techniques to ensure that the site contained the correct information for the target audience, was easy to use and understand, and communicated the Point brand as effectively as possible. The site development included extensive content management tools allowing easy update of site content throughout the organisation.
This project also comprised of a detailed usability strategy with emphasis placed on the target audience. Interviews were conducted with user groups before the design phase kicked off and the site was tested throughout the development process. The resulting site stats showed an increase of 7 fold on the number of unique visitors to the site.
Point have already seen a dramatic increase in web traffic - since Frontend's redevelopment of our site we have enjoyed a seven-fold increase in visitor numbers. Juergen Schulze, Director Corporate Marketing, Point Information Systems.
frontend.com, 7 Westland Court,
South Cumberland Street, Dublin 2, Ireland
Email: mail@frontend.com
IRELAND +353 (0)1 611 46 30
UNITED KINGDOM +44 (0)8450 829 044
SWITZERLAND +41 (0)21 634 2437