Hera Software

Hera Software Systems is a leading provider of Customer Relationship Management software. In this industry, interface design is a vital tool in improving usability and efficiency in final product deployment. Because users of CRM applications can make significant time and money savings through the use of a well-designed interface, Hera's ForceSight product enjoys a significant competitive advantage due to work done by Frontend.

The Project

Frontend worked with Hera to port their existing application to the online environment, preserving the functionality of the original application whilst allowing both office staff and a mobile sales force to access customer information on the move. The project went beyond simple interface design to include the prototyping of new system logic and navigation structures in order to fulfil user needs and improve the application's efficiency.

The Process

The effective implementation of such a project requires a focus on the user from an early stage in development. Frontend worked with Hera to define user goals and understand which tasks required prioritising within the interface. By employing this technique from the beginning of the project all future work is guaranteed to satisfy user requirements, avoiding expensive revision after deployment.

After initial interaction design, Frontend also undertook usability testing on the potential interface designs in order to analyse real user feedback and identify any problem areas. The resulting application is user-friendly, aesthetically pleasing, and can be configured for customer needs. The final interface features a banner area at the top of the screen, which contains product branding information, but which can also carry corporate logos or even internal advertising.  

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